‘Technology and digitalisation are totally transforming the law and how it’s practiced’, says Dr Rob Silberstein, founder of IP boutique firm Silberstein & Associates (S&A). ‘Clients want transparency and we’re meeting this shift head-on with exciting new technologies that are advancing our service offering’.
According to Rob, to survive in today’s intensely competitive environment, you need to be innovative and be comfortable at the cutting edge. S&A is now essentially paperless, having totally embraced the cloud, which means less overheads and lower costs for clients than traditional law firms. Given S&A have just won Best IP Law Firm 2017 – Sydney, and Rob, Patent Attorney of the Year, they must be doing something right. ‘With the cloud we can easily share documents between staff and clients, and use the highest levels of security. It also means reduced costs because there are less overheads. This makes the relationship between client and lawyer a more collaborative one, which works better for both parties’.
Today, S&A’s sophisticated client base spans pharma, medical and surgical, mining, multi-national food and beverage, finance and banking, IT and software, start-ups and entrepreneurs. ‘Our expert team of patent attorneys, corporate/commercial counsel and litigation experts allows us to service all our clients’ commercial legal needs under the one roof’.
S&A’s patent attorneys and lawyers can protect, commercialise and enforce IP rights across the globe. ‘We have expert knowledge in product launch strategy, and manage and conduct “freedom to operate” analyses for launches of products in multiple technology areas, in multiple jurisdictions, particularly generic pharmaceutical product launches’, explains Rob.On recent IP trends in Australia, Rob reports the Australian legislature is strengthening the IP system. ‘This has seen a significant increase in patent litigation, which has the benefit of giving IP lawyers access to the Court’s commentary on interpreting certain provisions of the new IP legislation’.
According to Rob, one of the most significant developments within IP is the public listing of many large patent and trademark firms. ‘At this stage, it’s unclear how IP owners in various jurisdictions will respond to this but, as always, S&A is watching very closely and will adapt’.
For more information on how Silberstein & Associates can assist with your Intellectual Property needs contact us on 02 8075 4699.